Marketing and practices in a customer relationship

The term ‘marketing’ refers to commercial communications, such as

  • advertising
  • information given on the packaging of goods, in instructions for use, or otherwise in connection with sales
  • various sales promotion methods, including discounts, additional benefits and promotional games.

A customer relationship refers not only to contractual relationships in force, but also to contacts between businesses and consumers after the sale of goods or provision of services. According to the Consumer Protection Act, no conduct that is inappropriate or otherwise unfair from the point of view of consumers is allowed in marketing or customer relationships. The Consumer Ombudsman supervises the legality of marketing.

Information and advice on practices concerning marketing and customer relationships is available on the menu to the left.

Advice for businesses about marketing and customer service
These pages contain information and advice about practices in marketing and customer relationships, as specified in the menu on the left-hand side.

Businesses may contact the Competition and Consumer Authority helpline for general advice on consumer rights issues, including marketing and customer service
Advice for businesses on consumer issues

Updated 20.10.2014 Print