Marketing is an integral part of consumer trade and media. Marketing is based on interaction between a customer and a business. This interaction takes place through multiple channels.
A consumer with advertising literacy is also aware of their own role in the interaction with businesses and can understand the various operating environments and forms of marketing. Essential market competences required relate to communication skills. Consumers also need to be able to critically assess informative content in advertising and identify the methods of commercial persuasion.
Learners identify the methods and tools of commercial persuasion. They participate in the interaction between businesses and consumers as users and producers of media in a critical and responsible manner.