Direct marketing refers to marketing sent by post, telephone or email. Every person has the right to refuse to allow the use of their personal data for direct marketing purposes. The way in which this is done depends on the form of the marketing.
You can restrict addressed direct marketing and telephone sales by informing the marketer or vendor directly, and by denying the disclosure of your name and address data from information systems maintained by the authorities. You can also sign up with a direct marketing restriction service. Some of these services may be subject to charge. You can prevent unaddressed advertising delivered to all post boxes by placing a “No advertising mail” or similar notice on the letterbox. As a general rule, electronic direct marketing, such as sending advertisements by email or SMS, requires an advance permission from the recipient. If the consumer has not granted such permission, the company must not send marketing messages to him or her.
Opting out of direct marketing