The delivery of advertising supplements inside subscribed newspapers is permitted, and it is not usually possible to prohibit their placement inside a morning paper.
If the terms and conditions of the newspaper subscription mention the separate advertising supplements included in the paper, the consumer accepts the advertisements in it when subscribing for the newspaper. In such a case, the newspaper is fulfilling its obligation under the subscription contract to offer separate advertising supplements inside the paper. In most cases, the only way to avoid receiving such advertising is to not subscribe to the newspaper.
The sending of other unaddressed direct marketing is permitted, unless this is expressly forbidden by the recipient. Unaddressed advertising delivered to all post boxes may be prevented by placing a “No advertising mail” or similar notice on the letterbox. Such a ban may mean that free leaflets funded through advertising are not delivered either.
Opting out of direct marketing