News, 14 July 2010
The FCA today approved a corporate transaction in which Alma Media Oyj, Keskisuomalainen Oyj, Ilkka-Yhtymä Oyj, Pohjois-Karjalan Kirjapaino Oyj, Keski-Pohjanmaan Kirjapaino Oyj and Länsi-Savo Oy will jointly acquire a controlling interest in Alma Markkinapaikat Oy, to which the electronic housing, car and consumer marketplaces currently held by the Alma Group will first be transferred. The aforementioned companies will also jointly acquire a controlling interest in Arena Interactive Oy, which is engaged in mobile business.
The parties of the transaction publish newspapers and magazines in Finland and sell advertising space in their print media and on their related websites. The transaction involves housing ads (Etuovi.com and the printed Etuovi.com magazine), car ads (Autotalli.com) and consumer ads (Mikko.fi).
The FCA investigated the competition impact of the proposed transaction with particular reference to housing and car ads online and in print.
The transaction was approved unconditionally, because the investigation demonstrated that the intervention threshold required by law was not exceeded.
The official version of the decision will be published on the FCA website later.
Head of Research Maarit Taurula