News, 3 May 2010
The FCA today decided to commence further proceedings in a merger whereby Alma Media Plc, Keskisuomalainen Plc, Ilkka-Yhtymä Plc, Pohjois-Karjalan Kirjapaino Plc, Keski-Pohjanmaan Kirjapaino Plc and Länsi-Savo Oy acquire joint control in Alma Markkinapaikat Oy (Alma Market Place), to which the online housing, car and consumer market places now owned by the Alma Group will be transferred prior to the arrangement taking place. The above-mentioned companies also acquire control in Arena Interactive Plc conducting mobile business.
The parties to the deal publish newspapers and magazines in Finland, and sell advertising space both to the newspapers they publish and the websites thereof. The concentration covers housing advertising (Etuovi.com and the printed Etuovi.com magazine), car advertising (Autotalli.com) and consumer advertising (Mikko.com).
It will be examined during State II whether the transaction shall result in the creation or strengthening of a dominant position which significantly prevents competition, particularly in housing or car advertising in Finland. The FCA will examine the competitive impacts of the arrangement as regards both online and printed advertising.
During Stage II, the FCA may approve the deal as such, impose conditions upon its approval or propose that the Market Court prohibit the deal. Under the law, the further proceedings may last a maximum of three months.
The decision issued by the FCA today contains several business secrets of the parties, and it may be published only after these have been omitted. The public version of the decision will be published on the FCA's web pages as soon as it is completed.
Senior Research Officer Hanna Kaiponen
Assistant Director Leena Lindberg