21 July 2010
The Consumer Policy Toolkit published today by the OECD highlights the importance of policy makers correctly identifying how consumers truly behave and make decisions.
The latest research on consumer behaviour indicates that consumer decision making is often based on factors that are not particularly rational in nature, with consumers unable to make well-informed decisions. This insight must be taken into consideration in the work of policy makers, legislators and the authorities to ensure that the measures intended to protect consumers have the desired impact.
Consumer Policy Toolkit (OECD’s website)