https://www.kkv.fi/en/education/marketing-and-commercial-media/opetuksen-tavoitteet-aihealueella3/
Objectives for learning
Agerange 3-5
- To help children explore differences between reality and fiction
- To motivate children to notice and to take part in family discussions about advertisements
- To help children imitate adults’ conscious purchase decisions and consuming habits
- To help children understand that it is not possible to buy everything that is advertised
Agerange 6-9
- To guide children to identify and explore different types of advertisements
- To help children notice that the purpose of advertising is to generate desires
- To help children understand the immediate media environment in which they live
Agerange 10-12
- To motivate children to practise reading and interpreting advertisements and contractual texts, and to help them understand the difference between commercial messages and unbiased consumer information
- To help children understand that they shall encounter unethical and misleading advertising
- To raise children’s awareness of their commercial environment, and to practise coping with it by making safe and sound decisions
Agerange 13-18
- To guide adolescents in recognizing and discussing the different ways and methods of marketing, advertising, product placement and subliminal marketing
- To advise adolescents on identifying commercial persuasion and how to interpret, analyse and critically evaluate commercial messages
- To instruct adolescents on identifying unethical and misleading advertising and on how to proceed when encountering such advertising
- To motivate adolescents to be aware of the necessity of protecting personal information
- To motivate adolescents to be aware of the individual’s role in the commercial media environment
- To help adolescents identify personal needs and desires versus the ones provided by advertisers
- To guide adolescents in discussing if a long-term appreciation and happiness can be achieved through purchases and possessions
- To encourage adolescents to discuss how gender and age stereotypes, lifestyle images and social roles are constructed and influenced by the commercial media environment
Lifelong learning
- Understand the purposes of advertising and be able to interpret, identify, analyse and critically evaluate commercial messages in communication channels and media.
- Develop sufficient critical thinking skills to distinguish between different marketing and sales methods.
- Be aware of their own role in the commercial media environment and know how to use digital and commercial media responsibly.
- Develop sufficient skills to protect their own and others' personal information and privacy when using media.
- Develop the skills needed to understand how lifestyles, gender, age, and social roles, and ideals may be influenced by the media environment.
Core contents
- The influence of marketing and media at the individual and social levels
- Methods and strategies of consumer communications by businesses
- Basic rules of marketing and advertising
- Socially sustainable consumption and marketing
- Consumer technology and the media environment