Parents have primary and shared responsibility for raising their children and ensuring their development, in a way that is in the child’s best interests.
They also have control over the child’s purchases. Furthermore, parents have the right and obligation to guide child and decide what kind of advertising the child will be subjected to.
According to the Convention on the Rights of the Child, children have the right to receive information through channels such as television, radio and newspapers. Children must also be protected from materials that may be detrimental to their well-being.
Day care and school also have a teaching and upbringing mission that supports a pupil’s growth into an ethically responsible, humane member of society, by providing the information and skills needed in life.
These pages contain instructions on what to do if, say,
- a child has bought a product without his or her parents’ permission,
children encounter advertisements that they should not yet see.
Children as shoppers
Mobile games and the Internet
Children and marketing
Marketing tools and methods
Schools and day care centres