The terms “closing down sale” and “clearance sale” may only be used in marketing if it applies in reality, i.e. if one of the following situations is true:
- the retail store is closing down
- the store is giving up a certain product group or product model, or closing down one of its outlets.
The use of the expressions “closing down” and “clearance sale” in any other meaning or circumstance (e.g. a temporary sales event) is misleading.
Read more from The Consumer Ombudsman's guideline: Discount terminology used in marketing (2020)