A special offer differs from a discount sale in that it is shorter in duration, and that usually after it the product’s pricing returns to normal. The products in the special offer do not have to have been included in the store’s ordinary selection. Special offers may also be used in store openings and temporary sales events.
If the affordability of the special offers is emphasised, the special offer price must be lower than the price that the retailer would normally apply to the product.
Read more from The Consumer Ombudsman's guideline: Discount terminology used in marketing (2020)