A comparison website is typically intended for the comparison of products or services on the basis of their price or other characteristics. A comparison website also typically includes consumer evaluations of the goods.
A common denominator for these sites is that they collect a large amount of information on one website where it is easily available for consumers, facilitating comparisons and speeding up their purchase decisions. In addition to comparison websites, there are also applications for smart phones.
Comparison website administrators must ensure that their sites meet the relevant legal requirements.
- The administrator must see to it that, for example, any consumer evaluations on the pages have not been fabricated.
- Presenting any fabricated positive testimonials is misleading consumers and is therefore prohibited.
- On the other hand, deliberate deletion of consumers' genuine negative evaluations from a website constitutes a breach of the obligation to disclose essential information, and is likewise prohibited.
There must be a justified reason for refusing, editing or deleting such evaluations from the website, such as inappropriate language or a well-grounded suspicion of the genuineness of the evaluation. In addition to comparison websites, vendors may publish consumer evaluations of their products or services on their own websites. Corporate website administrators must make sure that such testimonials meet the requirements of the Consumer Protection Act. For example, if consumers are offered an exceptionally long guarantee for their purchase on condition that they write a positive evaluation of the product, this should be stated on the website.