Marketing, sales and indicating prices

Combined offers

Attractive sounding combined offers are ways to promote companies. The essential about combined offers is that you need to buy something to get the benefit.

Consumer reviews

Consumer reviews published on the seller’s website must be based on purchases made by real consumers or actual experiences with the products in question.

Customer loyalty programmes

The prerequisites for obtaining benefits must be explained in the marketing of customer loyalty programmes.


Once you know the previous lowest price, you can assess the affordability of the discount or the general price level of the seller’s goods.

Using of the word ‘free’ in marketing

If you describe a product as being free even if the customer must pay for it, this is misleading marketing.

Lotteries and competitions

If a company uses prize draws or competitions in its marketing, the advertisement must provide the relevant information.

Price information

In principle, businesses must state the prices of their goods or services.

Special offers

A special offer is a short-term price reduction for a specific product or product group. However, a special offer is not the same as a discount sale.

Consumer’s right to reimbursement

The consumer has the right to a monetary or other financial reimbursement if the trader’s marketing has violated the Consumer Protection Act.