Clearance sale
You can only refer to a clearance sale in marketing when the use of this expression is based on facts.
A company may use the term ‘clearance sale’ in its marketing only when it is based on the actual situation. Actual situations include
- closing down the entire store or a specific office
- giving up a specific product group or model.
The clearance sale may also be due to special circumstances such as the risk of spoiling, renovation of the apartment, fire or water damage.
Marketing must not be misleading
Using the term ‘clearance sale’ in a situation other than an actual situation is misleading. For example, a temporary sales event may not be marketed as a clearance sale.
For companies
If your company is planning marketing related to clearance sales, the Consumer Ombudsman’s guideline will provide instructions, advice and information on the application of the regulations. By observing the guideline, you can ensure that your operations are legal and maintain consumers’ trust.