Clearance sale

You can only refer to a clearance sale in marketing when the use of this expression is based on facts.

A company may use the term ‘clearance sale’ in its marketing only when it is based on the actual situation. Actual situations include

  • closing down the entire store or a specific office
  • giving up a specific product group or model.

The clearance sale may also be due to special circumstances such as the risk of spoiling, renovation of the apartment, fire or water damage.

Marketing must not be misleading

Using the term ‘clearance sale’ in a situation other than an actual situation is misleading. For example, a temporary sales event may not be marketed as a clearance sale.